The rationale for marketing independent, private school education is simple: private education is unique in that it offers individualized programming within a nurturing and supportive environment for each student. I believe that there is an underdeveloped niche in reaching out to the broader community to increase awareness of the long-standing benefits of private education. Effective marketing can directly accentuate the preparedness that private education offers children and young adults for the future.

What do you want the community to know about your school? I created The Dixon Group to enable your school to promote its distinctive culture and image to the community through our strategic, systematic and “user friendly” marketing initiatives. We will commit time and energy into empowering you to implement our school-specific strategies upon completion of our marketing course-of-action. I am confident that we can collaborate to achieve measurable success by creating a dynamic and functional marketing plan that will continue to serve you in the years to come. Are you ready to increase your school’s admissions, retention and community profile to their potential? Contact us… we’re professional, skilled and approachable.