The Dixon Group is working on new projects for a variety of schools in and around the Greater Toronto Area. We will be updating our Portfolio section periodically to reflect our divergent project samples. We are most appreciative to the schools listed below for sharing their work.
Bright Scholars Montessori
Year: 2009
Nutrition Talk – Postcard Distribution
Distributed in August 2009, the Bright Scholars Montessori postcard was designed to invite parents for a keynote address, focused on creating a healthy lifestyle for their child. The topic is one that draws many parents who have children and would like support from an expert. Due to the geographic location of multiple public schools within a small area; we were able to connect with local families who had not been for a visit to Bright Scholars Montessori. We were also able to fusion market with local businesses that complimented our keynote address and advertised in a variety of locations due to the nature of the topic.
This postcard was distributed to 10,000 homes in Mississauga with a family household income of $80,000.00 or greater. Visit www.brightscholars.ca for more information about the school and to book a tour of their large classrooms and beautiful playground.
Bright Scholars Montessori
Year: 2009
Authentic Montessori Campaign
The Dixon Group is currently working with Bright Scholars Montessori on their new ‘Authentic Montessori’ campaign. We will be updating our progress on the initiative – stay tuned! Our poster for Authentic Montessori has been distributed to multiple businesses in Mississauga.
Everest E-Learning Centre
Year: 2009
Sow the Seeds of Education Campaign
Everest E-Learning Centre is the premiere online education platform for students – utilizing rich-media technology, accredited teaching staff and a unique connection to social media.
Our “Sow the Seeds of Education” campaign was dedicated to driving prospective families to the Everest E-Learning Centre website. To do so, a postcard was designed and a seed was adhered to the front of the postcard. Distribution was planned in a gorilla marketing fashion – handing out the postcards to families attending a special event. Children and their parents were able to take a card, log onto the website and guess what their seed would turn into, once planted.
Visit www.everestelc.com for more information about online education and how you can use their platform for all of your online educational endeavours.
If your direct mail piece is mailed too early, it will be ignored. If it’s mailed too late, then parents may have already made choices for enrollment.
Generally there are three good times throughout the year for promoting your school. November and December can be effective for reaching parents who are considering a mid-year entrance option … Read more!
